What started as a college project has turned into something far beyond my wildest dreams.

Hi, I’m Abby — founder of Chérie Lane.

What began in my sorority house at Baylor University has grown into a community of women who love confidence, sparkle, and feeling beautiful in every season of life.

Our mission is simple:

to style and serve women well.

Whether you’re shopping online, joining a live sale, or visiting our flagship store in Richardson, we want every experience to feel personal, elevated, and unforgettable.

xoxo,

abby